People give brand messages only a few seconds. For Tims, motion turned that narrow window into space for a clear idea and a flash of character. I developed concise animations that reward the glance, communicate quickly, and finish before they ask too much of the viewer.People give brand messages only a few seconds. For Tims, motion turned that narrow window into space for a clear idea and a flash of character. I developed concise animations that reward the glance, communicate quickly, and finish before they ask too much of the viewer.Peoplegivebrandmessagesonlyafewseconds.ForTims,motionturnedthatnarrowwindowintospaceforaclearideaandaflashofcharacter.Idevelopedconciseanimationsthatrewardtheglance,communicatequickly,andfinishbeforetheyasktoomuchoftheviewer.